SLEvans Marketing

Digital Marketing For Education

Your website is often the first impression prospective students and parents get of your institution and courses. Whether a school, college, university or an online learning platform, digital marketing and having a great website has never been more important to attract new students. Ensuring your website is informative, easy to navigate and uptodate for every stage of the recruitment cycle is key to attracting course applications or open day attendees.

Or, rather than new students, maybe it’s current students and parents you need to communicate with. Is the information quick and easy to find?

If you need website support to help keep on top of it all, get in touch.

Higher education students studying in university library

Know Your Audience

Knowing your audience well will make tailoring your website to appeal to the right people much easier. After course searches, students might want to know more about teaching standards and campus life, parents might want to know about the cost!

Applying for a place at school, college or university can be daunting and quality digital marketing can go along way to reassure students and parents alike that your institution is the best place to learn. Optimising website content, or the layout can help, or ensure the right language and tone of voice is used, consistent with your brand. Also, think about keywords your users might search for, not just industry terms used by employees in education.

Keep It Up To Date

Out-of-date information can be a huge frustration for users. Clicking on broken links or documents that are years old can really have an impact on the impression people get of your organisation. This is especially true if these issues appear in prominent positions on your website.

Whether it’s event information, new course content or policies for adhering to governance and regulations. Don’t waste the potential of prime placements on pages where no one has got round to the updates. Check out my price information to see how I can help you.

Make Your Education Website Easy To Find & Use

Computer graphic on nearly black background with SEO title
SEO (& GEO)

Your course pages are key to clicks and applications. The inclusion of specific keywords might be the reason someone finds you in the first place, bear in mind many users don’t arrive at your homepage first. The growth of AI also means content has to work harder for visility. Ensuring great SEO might even mean changing the title of a course altogether. Having an unsual or intriguing title might sound great to you, but won’t necessarily mean potential students will find you.

Magnifying glass information graphic on nearly black background with Information title
Course/School Information

Who visits your website and at what stage of the decision process? Does your website make it easy to find the information users want first? Try to think logically about the process and provide the information in an order users/students might want to find it. It’s impossible to cater for everyone, but by thinking this way it will really improve the user experience.

Computer and mortar board graphic with nearly black background and Applications title
Applications

When it comes to applying, can students/parents do this online? If so, are the links easy to find? Do they have to go through UCAS or a local council? Whatever the process, make it easy for users to make you their first choice.

Need support with your school or university website?

If you’d like help with your website, to help increase open day numbers or applications, get in touch.

Contact me today