Digital Marketing for Small Businesses
Running a small business is demanding, and your website and online visibility should be bringing in new customers/clients, not just creating more work that you find difficult to keep on top of. Whether your website needs a refresh, clearer messaging, better search visibility or ongoing SEO support, I provide straightforward practical digital marketing advice and hands-on help to small and growing businesses across Chichester and West Sussex, helping you attract the right customers to increase enquiries and sales.
My freelance digital marketing services include website updates, design support, SEO audits, on-page optimisation, Google Business Profiles, website content writing and ongoing website maintenance.
If you’re considering outsourcing your digital marketing for your small business, get in touch.
Why freelance marketing support?
Freelance support is perfect for those small businesses who want marketing support but don’t want a permanent or full-time employee. Unlike large agencies, I offer a personal and flexible approach and I understand the challenges of marketing a local business. Every business is different, which is why I tailor my approach to your goals, budget and target audience. You need solutions that are affordable, flexible and bespoke, not generic packages. By working with me you work directly with an experienced digital marketing specialist who understands the challenges small businesses face, but also has a wider marketing background with knowledge of more than just digital.
Working together to grow your business
As a freelancer I work closely with a variety of local businesses, not just as a consultant, but like having your own dedicated marketing person on the team without the full-time cost. Some businesses need ongoing SEO support, while others simply need help updating their website or improving local search visibility. Whatever stage your business is at, I can provide reliable freelance website and marketing support to help you move forward confidently.
Helping Local Businesses Get Found & Grow
SEO (& geo)
Strong SEO for small businesses starts with a clear, well-structured website that explains what you do, where you are, and who you help. Organic search is fundamental to the success of your website and being found by your customers, clients or patients. The way users search has hugely changed with the growth of AI and ensuring your website and online presence is keeping up is key. Using the right keywords, website loading times, having a mobile-friendly design and simple navigation all improve performance. Regularly updating your site’s content also builds trust. Combined with local SEO, your Google Business Profile, local directories or listings, your website can work for you 24/7 to improve online visibility.
the essentials
Having all your business information clearly displayed on your website is essential for building trust with customers. People need to quickly understand who you are, what you offer, where you are based and how to contact you. Missing or unclear details can cause frustration and lead potential customers to leave and choose a competitor instead. Clear contact details, service descriptions, opening hours, pricing guidance and location information all reassure visitors that your business is genuine, professional and easy to work with. And if something changes, update your website!
enquiries (Sales!)
Can customers make an enquiry on your website? Is your website selling a product? For a small business website it’s important to be easy to use so visitors can quickly take action without confusion or frustration. If people struggle to find what they need, fill in a form or complete a purchase, they are likely to leave and go elsewhere. Clear navigation, simple layouts and obvious calls to action make it easier for users to enquire or buy with confidence.
Small business support just a click away
Are you struggling to keep on top of website edits? Are you not sure what to do first or how to do it? Freelance digital marketing support with me, Sarah Evans could be the answer! If you have a small business in Chichester, West Sussex or Hampshire, get in touch to discuss how we might work together to grow your business with better digital marketing.